I worked with the Sierra Club of Hawaii for branding their Virtual Tree Planting Project. This was a collaborative effort with 3 other students to create an identity system. We named the project Hawaii Roots, that emphasizes the “rooted”connection Hawaii has with the environment that will continue to persist in the future generations. We also designed t-shirts, hats, stickers, an information booklet, and social media layouts that follow the identity system.
April 20, 2022